When Jasem Al Zeraei started Patekaholic, he simply wanted to share his deep passion for a watch brand that has an almost mythical status amongst collectors, Patek Philippe. He soon became the most high profile advocate for Patek on Instagram, acquiring a massive following in the process. You could say he was one of the OG watch influencers and his content had the power to shift secondary market values. In the end, it is the friendships he has acquired along the way that he values the most. In a wide-ranging conversation, Jasem shares his thoughts with Wei on the power of social media to influence taste, why he has started to buy Rolex and the state of watch collecting today. It’s time to make watch collecting great again!