At Geneva Watch Days 2025, Constant Kwong sits down with Benoît de Clerck (CEO of Zenith) and Romain Marietta (Chief Product Officer) to explore the new Zenith × USM Modular Furniture collaboration. Rooted in Swiss heritage, the partnership brings together Zenith’s El Primero chronograph movement with USM’s iconic modular design language. For the first time, the angular Defy case houses an El Primero chronograph, offered in four proprietary USM colors (blue, green, plus two bold 70s-inspired hues). Details include a subtle nod to USM’s signature connector ball in the chronograph seconds hand, and each watch comes in a functional USM watch box that doubles as furniture. Limited to just 60 pieces per color, priced at CHF 9,900.