At Geneva Watch Days 2025, Wei Koh sits down with Antoine Pin, CEO of TAG Heuer, to explore the brand’s groundbreaking new novelties. The highlight is the debut of TAG Heuer’s carbon fiber hairspring technology, the result of over seven years of development — now ready for series production. Lighter than silicon, anti-magnetic, and ultra-stable, it marks a new platform for precision chronometry. Unveiled in two limited-edition chronographs — including a tourbillon chronograph and a flyback chronograph with forged carbon bezels, crowns, and dials — this innovation not only enhances reliability but also defines TAG Heuer’s future direction. Priced between CHF 20,000 and CHF 45,000, these pieces represent both cutting-edge performance and remarkable value.