Maurice Lacroix
First look: Maurice Lacroix at Geneva Watch Days 2022
Stéphane Waser, Managing Director of Maurice Lacroix, introduced his brand’s new Aikon #tide watches, which are inspired by Maurice Lacroix’s old Calypso collection and themed on environmentalism, to Jeremiah. Made from recycled plastics, these eye-catching watches include one designed in collaboration with Thai street artist Benzilla and features his famous alien caricature, LOOOK.
Stéphane also presented new renditions of the Pontos, which is an important, sophisticated but also outdoorsy collection of Maurice Lacroix. Brand new Pontos models debuted at Geneva Watch Days 2022 include the Pontos S Chronograph and the Pontos Day Date Limited Edition.
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