Exclusive: Top 50 Swiss Watch Companies of 2023 and Future Forecasts With Oliver R Müller | Part I

In 2023, the Swiss watch industry celebrated a remarkable milestone, with record-breaking sales reaching CHF 26.7 billion. Wristwatches accounted for CHF 25.5 billion of this total, marking a notable 7.7% increase, alongside the sale of 16.9 million units.

At first glance, these figures paint a picture of resounding success. However, a deeper analysis within the latest annual report by Morgan Stanley and LuxeConsult uncovers a more complex narrative, revealing a tale of contrasting fortunes.

Join Wei and Oliver R Müller, the founder of LuxeConsult and co-author of the Morgan Stanley report, for a two-episode series as they delve into the fascinating realm of the Swiss watch industry. Together, they shed light on the undeniable dominance of the ‘Big Four’ luxury watch brands, while also offering invaluable insights into the future trajectory of the industry as a whole.

For a comprehensive exploration of the report detailing the top 50 companies in the Swiss watch industry for 2023, visit “Breaking News: Morgan Stanley and LuxeConsult publish Swiss watch industry’s top 50 companies for 2023”

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