Yes, pink is not a color, and yes, it’s just an illusion. But there is no denying the eternal appeal of pink as a hue that immediately connotes love, kindness, femininity and innocence. That’s why we have decided to dress our new Revolution x De Rijke & Co. Miffy Double Moonphase “Black & Pink” in this beautiful light blush tone. This watch continues the story of not one but two Miffies sitting on crescent moons, set against a backdrop of a midnight blue sky blanketed by stars. And as if they were playing a game of hide and seek, the adorable bunnies peek out mischievously from underneath a frosted sapphire plate.

Framing this charming double moon phase display is a raised chapter ring treated in a lovely shade of glittering pink. It’s feminine, it’s fun, and it’s striking, thanks to the rosy tint that transforms the watch from a fun pastel number in daylight to a deeper shade of peach against the bright luminous accents in the dark.

But just as Miffy the rabbit always heralds a message of friendship, affection and positivity, this timepiece also symbolizes hope and goodwill. You see, our choice of pink wasn’t just for the sake of aesthetics, but a tribute to breast cancer awareness.

Two Moons, Stars, and a Night Light

Revolution x De Rijke & Co. Miffy Double Moonphase “Black & Pink” benefits the Singapore Breast Cancer Foundation (BCF), a social service agency dedicating itself to championing the cause of early breast cancer detection and offers unwavering support to the breast cancer community in the nation. For every piece sold, €250 will go towards the charity organization and in addition, owners of this timepiece will receive a lovable Miffy night light as a meaningful keepsake.

Those familiar with De Rijke & Co.’s Miffy Moonphase watch know that creator Laurens de Rijke had envisioned that owners would take off their watches and place them on their bedside tables. Should they awaken in the middle of the night, they would find themselves in the comfort of Miffy shining in the dark — much like the night lights young children have in their bedrooms.

Together, the new edition of the Revolution x De Rijke & Co. Miffy Double Moonphase “Black & Pink” and its accompanying token of appreciation make such an adorable combination, and we couldn’t think of a more ideal gift — for oneself or a dearest loved one — as we approach the festive season.

Read on to rediscover the story by Revolution founder Wei Koh of the first Revolution x De Rijke & Co. Miffy Double Moonphase.

Revolution x De Rijke & Co. Miffy Double Moonphase

I recall the moment I saw the Miffy watch, I knew I wanted to create a version of it with a see-through dial. Firstly, I wanted to show the inner workings of the extra large 20mm wide moonphase indicator. Secondly, I loved the idea of the double hemisphere moonphase display. I thought that by making the dial either translucent or transparent, it would allow UV light to constantly charge the luminous display with Miffy, the moon and the stars.

Fortunately, de Rijke also liked this idea and acquiesced to this collaboration. In order to make the cost of the sapphire dials reasonable, we had to create a series of 100 watches. But we felt that the charm of the timepiece would help it find its audience.

I remember sitting in the bar of the Hotel Beau-Rivage that year during Geneva Watch Days, when a friend of mine, a well-known collector, happened by the table where de Rijke and I were seated. He noticed the watch in my hands and asked to look at it. He lifted it to his face and paused for a moment. Then he burst into a smile and said, “Dude, you guys did a kind of Lange Lumen version of the Miffy watch!” Both de Rijke and I laughed as it hadn’t been on our minds, but we realized there were some spiritual similarities despite the vastly different price points.

What I respect about de Rijke is that he has set about creating a very real watch brand that expresses both genuine quality and value, especially considering that he makes all his cases himself and assembles the watches himself in Holland. His Miffy watch could have been endearing but unimaginative, yet he has done just the opposite and made it horologically meaningful, in addition to being incredibly charming.

So it gives me great pleasure once again to present the new De Rijke & Co. x Revolution Miffy Double Moonphase “Black & Pink”, made in 100 pieces, with a portion of the proceeds going to the Singapore Breast Cancer Foundation. One more thing I would like to add is that for our first collab, despite the cost of the sapphire dial, we’ve priced the watch around the same price range as the sold- out regular Miffy edition. That was de Rijke’s idea.

He explained to me, “As it’s the Chinese Year of the Rabbit and we have a rabbit on our dial, we should give something back to the watch community.” And that is the reason I like him so much.

The De Rijke & Co. x Revolution Miffy Double Moonphase is created in a 100-piece limited edition, priced at €3,400 each, with €250 going to the Singapore Breast Cancer Foundation. It is available for purchase here.

Tech Specs

DE RIJKE & CO. X REVOLUTION MIFFY DOUBLE MOONPHASE “BLACK & PINK”

Movement: Self-winding Sellita caliber SW 288-1; 38-hour power reserve
Functions: Hours, minutes, small seconds and double hemisphere moonphase
Case: 38mm; stainless steel; water resistant to 100m
Dial: Translucent sapphire; Super-LumiNova coated hour markers and moonphase
Strap: Grey calf leather strap with stainless steel tang buckle and quick release system
Price: € 3,400 (for every watch sold €250 will go to the Singapore Breast Cancer Foundation)
Availability: 100 pieces