Color For Change

Maurice Lacroix Aikon #tide

The Aikon model has been a Maurice Lacroix favorite since their successful launch in 2016 as a reincarnation of the discontinued Calypso collection. The focus has always been on precision timekeeping with wearing comfort while offering a strong design aesthetic of 1970s sports watches. The newest Maurice Lacroix Aikon #tide with a range of 10 colors, including four with a diamond bezel, offers fun, bold colors just in time for spring and summer. Besides being fun watches, they also carry the message of social responsibility in partnership with #tide to clean up the plastic waste in our oceans.

Maurice Lacroix Aikon #tide

The case is 40mm in 100 percent ocean-bound upcycled plastic, and the dial features a Vague du Jura motif as a nod to the oceans that it is meant to benefit. The watch comes in a variety of bold colors to satisfy any taste. My favorite is the one with the black strap, dial and bezel, which offers a striking monochromatic colorway and is a versatile option. There are four variations with a sporty vibe featuring a black strap and black bezel paired with a colorful lug and dial in vibrant orange, yellow, green, or blue. The model with a white dial and strap paired with a navy-blue bezel and lugs offers a fun nautical twist.

The softer references offer a choice of a pretty pink, fun fuchsia, sky blue or sea green dial, bezel and lugs on a white strap with diamonds for indexes that add a bit of glamor to the sporty feel.

Maurice Lacroix Aikon #tide
Maurice Lacroix Aikon #tide
Maurice Lacroix Aikon #tide
Maurice Lacroix Aikon #tide
Maurice Lacroix Aikon #tide
Maurice Lacroix Aikon #tide

All the Aikon #tide models are powered by a quartz movement housed in a screwed caseback with a screw-down crown for a water resistance of 100m. They are accompanied by the Easy Strap Exchange system that enables changing of straps without tools to match your current mood or wardrobe.

Innovation for Change

While the variety of bold colors and the dazzle of diamonds may catch the eye, it’s the planet-saving innovation that has the watch world taking notice. Maurice Lacroix has committed to a long-term partnership with #tide, a Swiss-based company working with scientists to turn the plastic bound for our oceans into useful products across a variety of industries. As part of the watchmaker’s commitment to diverting 10 million plastic bottles from polluting the oceans, the bezel, case, caseback, crown, end-piece and buckle are all made with an innovative new composite of #tide ocean-bound upcycled plastic combined with glass fiber. The material is twice as hard as standard plastic and has a carbon footprint that is six times less than that of PET. Each of the Aikon #tide models will consume 17 bottles’ worth of upcycled plastic, including the packaging that is completely made from #tide material.

Maurice Lacroix Aikon #tide

Maurice Lacroix’s tagline for this watch states: “That’s what a drop makes.” It’s a reference to the cynical view that each effort to reduce carbon footprint or incorporate environment-friendly manufacturing into the supply chain is only a “drop in the ocean” of the problem of Earth’s pollution. Maurice Lacroix, and the other watchmakers embracing such changes, would challenge that enough drops working together can change the tide. They’re putting their money into programs that fund collection of plastic waste, pay for longtail boats and warehouses, and fund educational programs that encourage a forward-looking strategy for conservation.

The Aikon #tide is a fun, colorful collection of watches, but also a promise that Maurice Lacroix values sustainability for the preservation of our Earth. And personally, for me it will be a perfect guilty-pleasure watch in my collection this summer, minus all the guilt.

Maurice Lacroix Aikon #tide

Tech Specs

Maurice Lacroix Aikon #tide

Case: 40mm x 11mm, 100% ocean-bound upcycled plastic, 100m water resistance
Movement: Quartz
Dial: 10 color variations, “Vagues du Jura” finish, X1 SuperLuminova on hands and indexes
Functions: Hours, minutes and seconds, date at 3 o’clock.
Strap: Rubber, in black or white
Price: USD 750, with diamond indexes USD 925

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