Introducing Carl F. Bucherer Manero Flyback 40mm ChronographBy Ross Povey
The Manero Flyback chrono has been a resounding success for Carl F Bucherer, since its launch in 2016. Regular readers will remember the Caran D’Ache collaboration in which the 43mm watch was given a rainbow-makeover with multi-coloured hour indexed inspired by the colours of the Caran D’Ache’s famous pencil crayons. Now the watch the watch is being made available as a 40mm chrono in a range of five colours and the brand has again collaborated with a partner to celebrate the chosen hues.
Carl F Bucherer is one of a small number of Swiss watch manufacturers that is both independent and still family owned. Founded in 1888 by its namesake Carl F Bucherer, the company is now in the hands of the third generation and grandson of the founder, Jorg G Bucherer. This set up allows the brand a freedom and agility that has led to some fascinating tie-ins with events, partners and collaborators. The new 40mm Manero Flyback’s five colour ways have been celebrated in partnership with German nature photographer Hannes Becker. Becker has captured the essence of each watch in a calm Swiss setting, using the colours that naturally occur in the beautiful landscapes of Switzerland.
Says Carl F. Bucherer’s CMO, Uwe Liebminger: “The 43 mm Manero Flyback was a tremendous success. Listening to our global clientele – men and women – we decided to launch a complementary 40 mm version. It’s a perfect way to engage with a younger, cooler audience with a conscious mindset who love minimalism with a great design. The collection resonates with what our young audience expects from a contemporary timepiece and an equally modern watchmaker.”
The new Manero is available in five colours: blue, green, red white and black and the campaign for the launch is, “what colour inspires you?”. To help you decide Becker has captured the colours through his lens to include the green of the rolling fields of the Emmental, the deep red of the impressive mountain range of the Berner Oberland before dusk, the changing shades of blue of Lake Lucerne (Vierwaldstättersee), the black and dramatic rock surface of the Grimselregion, and the eternal whiteness of the Aletsch glacier.
Each of the 40mm steel cases has a sapphire case back that allows a view of the automatic CFB 1973 movement. In keeping with the countryside and environments that these watches celebrate, the straps on which the watch are delivered are made from recycled vegan materials in a colour that matches the subdials.
Manero Flyback Chronograph, Ref: 00.10927.08.13
Movement: CFB 1973 automatic chronograph movement
Functions: Chronograph with minute and seconds counters, flyback, tachymeter, date, hour, minute, small seconds
Case: 40mm stainless steel with sapphire case back
Dial: Silver color with red, blue, or green counters, silver-white or black, sunray brushed, wedge index marks in rhodium or rose gold colour, wedge hands.
Strap: Textile strap made of recycled materials (vegan) with quick release system, stainless steel pin-lock folding clasp
Price and Availability: £5,300 From 1st September