Les Ateliers Louis Moinet was born out of one man’s passion: Jean-Marie Schaller, CEO and owner of the Saint- Blaise atelier. In his pursuit to achieve the highest level of horological art while honouring the brand’s namesake — the 18th to 19th century French horologist and master watchmaker who invented the chronograph — Schaller developed a brand that challenges and elevates watchmaking conventions in terms of artistry and technical prowess. The maison fully embraces the concept of exclusivity and produces only one- of-a-kind pieces or limited editions. Whether it is a time-only watch or a mind-blowing tourbillon, every Louis Moinet watch has a soul and depicts a chapter of history and culture.