Bell & Ross introduces the BR-X5 Green Lum
A new addition to the BR-X5 collection features a multi-component case of radicality, resistance and lightness — oh, and it glows in the dark.
The year was 1992, and one of the coolest things to own as a kid up until the noughties were a pair of light-up trainers. Remember those, where colorful flashing LED lights would twirl around each shoe with every step?
I know this because being as old as a brand like Bell & Ross, I remember when youthful style was all about being larger-than-life — and that included multicolored light-traversing footprints, along with your full ensemble of a rhinestone-studded T-shirt and acid-wash denim jeans.

So when Bell & Ross’ latest BR-X5 puts on a glow-in-the-dark neon green catsuit, I thought, are we back to the time when those were cool again?
The Lum collection
Since the first of the LUM series in 2017 in the BR 03-92 HOROLUM, the collection has been all about superior visibility, blending aeronautical aesthetics with luminescent technology for enhanced readability, day and night.
Bell & Ross has gone full-lume before, with the BR V2-94 FULL LUM (yeah, it’s in the name) from 2021, as well as the BR V2-92 FULL LUM that was released a year later, featuring the ultra-luminescent dial in a 3-hand version.

So just when you think they couldn’t light up any more than that, the new X5’s 41mm case glows spectacularly in the dark, thanks to LM3D, a composite material exclusive to Bell & Ross. The case structure is assembled in layers, where the main titanium body is sandwiched between two LM3D shields.

LM3D is a photoluminescent composite featuring quartz fibers that emit a vivid green glow, herein enveloping the entire case, including the hours, minutes, seconds, date, and power reserve.
And when it’s not in the dark, the watch takes on a mint green colorway, which softens the X5’s boxy look.

The watch, limited to 500 pieces, is powered by the Kenissi-designed BR-CAL.323 caliber with a power reserve of approximately 70 hours.
Tech Specs: Bell & Ross BR-X5 Green Lum
Movement: Automatic-winding BR-CAL.323 caliber; 70-hour power reserve
Functions: Hours and minutes; Central seconds
Case: 41mm; Grade 2 micro-blasted titanium with DLC finish; upper and lower inserts in green luminescent fiberglass composite and bezel insert in luminescent composite; water-resistant to 100m
Dial: Matt black; skeletonised Super-LumiNova®-covered hour and minute hands
Strap: Black openworked rubber with steel DLC folding buckle
Price: SGD 19,100
Availability: Limited to 500 pieces
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FROM THE SHOP
TECH SPECS
Movement | Self-winding Sellita caliber SW 288-1; 38-hour power reserve |
Functions | Hours, minutes, seconds and double hemisphere moonphase |
Case | 38mm; stainless steel; water resistant to 100m |
Dial | Pink and dark grey dial; translucent sapphire; Super-LumiNova coated hour markers and moonphase |
Strap | Grey calf leather strap; stainless steel tang buckle and quick release system |
Limited Edition | 100 |