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Audemars Piguet opens new AP House in Milan
News
Audemars Piguet opens new AP House in Milan
In a dazzling fusion of heritage and modernity, Audemars Piguet opens its doors to the AP House Milano.
Nestled snugly in Via Bagutta, one of Milan’s most esteemed neighborhoods, the new AP House finds a home in the fashion capital’s heart, seven years after the debut of the AP House concept.
AP House Milano
The genesis of the AP House concept traces back to Milan, where Audemars Piguet first teased its visionary retail approach in 2017. Today, the maison has elevated the retail concept by unveiling a fresh venue in the city center, providing watch enthusiasts with an immersive journey into the Audemars Piguet universe and delivering tailor-made experiences.
The Milano edition joins the league of prestigious AP House locations worldwide, in cities such as Amsterdam, Hong Kong, and Los Angeles, the latter having recently opened last September. Situated in the iconic Via Bagutta, a stone’s throw away from the legendary Piazza San Babila and the haute couture haven of Montenapoleone, this haven of haute horlogerie pays homage to Milan’s rich cultural tapestry.
From an old home to a new house
Previously a former garage, the old Garage Traversi, the space has been transformed to become one of the city’s reference points for luxury shopping. Designed by the visionary architect Giuseppe De Min, this architectural marvel boasts a rationalist charm, its curved façades and steel-framed windows whispering tales of bygone eras.
Collaborating with the esteemed Lissoni & Partners, Audemars Piguet infuses the AP House Milano with a blend of Vallée de Joux’s natural allure and Milan’s design ethos.
Wood, glass, and metal dance in harmony across the five floors, each a canvas where the brand’s aesthetic vision meets Milan’s design heritage. So, if you find yourself strolling down Via Bagutta, amidst the whispers of Milan’s storied past, don’t forget to step in.
AP House Milano
Via Bagutta, 2,
20121 Milano MI, Italy
Via Bagutta, 2,
20121 Milano MI, Italy
