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Introducing the Parmigiani Fleurier × Revolution & The Rake Tonda PF Micro-Rotor “Serenissima”
News
Introducing the Parmigiani Fleurier × Revolution & The Rake Tonda PF Micro-Rotor “Serenissima”
I remember the exact moment I set eyes on the act of unremitting dopeness that is Guido Terreni’s Tonda PF last year during Geneva Watch Days held at the tail end of summer. Within seconds, I experienced something unusual, confusing and definitely unexpected. Though the weather was balmy, with a bright blue Geneva sky painted idyllically over the famous lake visible from the Parmigiani Fleurier suite in the Hotel Beau Rivage, it was not responsible for the meteoric rise in temperature I was experiencing. That was down to my brain’s sudden and explosive production of dopamine, leading to a sudden increase in heart rate.
What made me happy was, this success couldn’t have happened to a nicer and more deserving person. What you should know about Terreni is that he is one of the most talented and dynamic leaders around, with a truly gifted ability when it comes to what the industry calls “product,” and which I’ve always taken to mean “designing a bloody brilliant watch.”
A New Design Philosophy
You have to understand that the task Terreni was given when he accepted the role of CEO of Parmigiani Fleurier was monumental. Let’s call it Herculean, like cleaning Parmigiani’s headquarters in the normally somnambulant town of Fleurier. Suddenly, Terreni’s and Leung’s email, Whatsapp and IG accounts were deluged in requests for the watch. The gale force demand for the PFs — in all executions, including the chronograph, the annual calendar, the stunning split seconds chronograph through to this year’s novelties, the skeletonized and the amazing GMT rattrapante versions — has been unremitting and forcefully relentless. One of the best moments of the 2022 Watches and Wonders in Geneva occurred when I strolled into the Parmigiani booth toward the end of the fair. I saw Guido — exhausted but delighted. He passed me a glass of champagne. He explained, “In just the few days of the fair, out the Augean stables or slaying the Nemean lion in terms of monumentality. He had to completely overhaul and reimagine a brand that had amazing watchmaking competence, some of the very best quality watches on the planet (check out the internal angles on a Parmigiani movement as irrefutable evidence), but somehow never found the right message or design to make the hearts of men beat faster.
Tech Specs
Parmigiani Fleurier × Revolution & The Rake Tonda Pf Micro-Rotor “Serenissima”
Ref: PFS914-1020001-100182
Movement: Self-winding caliber PF703; 48-hour power reserve
Functions: Hours, minutes and date
Case 40mm; polished and satin-finished stainless steel with platinum knurled bezel; water resistant to 100m
Dial: Salmon; rhodium-plated applied hour markers
Strap: Polished and satin-finished stainless steel bracelet
Price: CHF 21,450
Availability: Numbered and limited edition of 25 pieces