Vacheron Constantin partners with the New York Metropolitan Museum of Art on artistic and cultural alliance
Watches and art working together to preserve knowledge.
Vacheron Constantin is an exciting brand to watch at the moment. The Overseas collection is hosting hit after hit after hit, and incredible historically faithful reissues are being released with a reassuring regularity. Beyond that, the brand, under the leadership of Louis Ferla and his talented team, is taking a strong position in the world of art and culture. Last year they made a splash with their Tribute to Great Civilisations partnership with the Louvre, and now, they’ve headed across the pond and teamed up with the New York Metropolitan Museum of Art (better known as The Met) in a partnership aimed at preserving and celebrating art and knowledge.
Vacheron Constantin, founded in 1755, already has a long history in America, with the brand’s first commercial agent operating in America dating back to 1811. In the centuries since, that connection has only grown, and this new partnership looks set to continue perpetuating the Values of Vacheron Constantin, which are closely aligned to those of The Met. At the heart of this new relationship is a focus on excellence and perpetual learning.
To that end, Vacheron Constantin and the Met will focus on mentoring programs and education. Vacheron Constantin CEO Louis Ferla explains: “Establishing a partnership with the prestigious Metropolitan Museum of Art enables us to highlight our shared vocation for transmitting knowledge and preserving the arts. Vacheron Constantin’s commitment to art and culture has always been an inexhaustible source of inspiration, permeating our freedom to create and express beauty in all our watches. The Maison’s ties with the United States and New York date back more than two centuries, with many of our finest creations having been made for American collectors and clients, such as the iconic American 1921. This partnership with The Met confirms our cultural and artistic attachment to this country, as well as our concern to preserve its expertise.”
While we’ll have to wait and see just how this partnership will unfold, it will support a variety of The Met’s mission-driven activities and will include a number of collaborations, including an artist-in-residency program and other educational initiatives, special events and, in a move surprising no one, timepieces inspired by artworks from The Met collection.
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FROM THE SHOP
|Movement||Self-winding caliber BR.CAL-301; 42-hour power reserve|
|Functions||Hours, minutes, small seconds, chronograph and date|
|Case||41mm; CuAI7Si2 bronze; water resistant to 100m|
|Dial||Sunray brushed with applied, gold-plated indices|
|Strap||Black calfskin; satin polished bronze folding clasp|
|Limited Edition||Limited edition of 50 pieces|