What does it take to carry a legacy forward — and make it your own? In this exclusive documentary, we sit down with Andrew M. Rosenfield, Executive Chairman of Urban Jürgensen, and his son Alex Rosenfield, Co-CEO of the historic Swiss watchmaking house, to explore a story of heritage, leadership, and vision. At its heart, this is more than a film about watches. It’s about family, tradition, and the responsibility of stewardship. Through candid conversations, and rare access to the inner workings of Urban Jürgensen, this film reveals the challenges and triumphs of revitalizing one of horology’s most iconic brands. As the Rosenfields look to 2025 and beyond, they’re not just preserving the past — they’re reimagining it. With a commitment to craftsmanship, innovation, and uncompromising quality, father and son are shaping a bold new direction for Urban Jürgensen, one that honors its 250-year legacy while responding to the needs of a modern, discerning collector. Whether you’re a watch enthusiast, a lover of fine craftsmanship, or simply drawn to powerful stories of generational vision, this documentary offers a rare glimpse into the soul of a family-led revival in the luxury watch world.