Chopard
The Chopard Alpine Eagle: An Italian Gent’s Personal Take
But those who are voicing their opinions the loudest, seem to be all the naysayers. What about those on the other side of the fence? What do they have to say?
Focusing in on the Chopard Alpine Eagle, Revolution reached out to a friend, who seems to have already assimilated the Alpine Eagle into his life. The gentleman in question is Giorgio Giangiulio, a journalist and content creator from the world of classic men’s tailoring. Giorgio actively writes for a few titles with his focus being primarily on craft, tailoring and watches.
“My great-grandfather was a watchmaker and my father is a collector. Over the years, I have found myself more and more engulfed in the world of fine watchmaking and I have been privileged to be able to build a small collection for myself over time.”
Getting to the point of the Alpine Eagle, Giorgio starts off with a full disclosure first saying, “I was greatly pleased to be chosen by Chopard as one of the worldwide brand ambassadors, for the launch of the new Alpine Eagle.
“Some months later, some information was made known to me. I found out that the watch was going to be the new edition of Chopard’s St. Moritz from the ’80s, nothing more. Honestly, I didn’t know what to expect once they shared this information. I was even a bit sceptical. All too often, reinterpretations of the past turn out to be… let’s just say, not very desirable.”
At long last, when the watch was unveiled and Giorgio saw it in the flesh, he describes that the watch fit his personality to a tee: “As soon as I put it on my wrist, I understood that I absolutely had to add it to my collection. It is a watch which encapsulates everything I mentioned before, elegance, discreetness and personality.
“Later when I had to wear the watch for the photography for the campaign with Chopard, I wore it with a double-breasted blue suit by A. Caraceni and a combo by Tommy & Giulio Caraceni, two icons of Italian tailoring in the world.”
“This is my absolute personal opinion, but I do believe that Chopard, with the Alpine Eagle, has succeeded in not only renewing an icon, but has also launched a watch which has opened Chopard up to a bracket of watch buyers, who might not have considered Chopard previously.”