Have you seen the new Rolex video teaser yet? Who are we kidding, of course you have! It’s only all over Instagram, and it’s all everybody is talking about. And by ‘everybody’ we mean people like you and us who are counting down the days to Watches and Wonders 2025. And of course, counting down the days to be the first to see the Rolex novelties.

Based on the experience last year, Rolex is perfectly capable of pulling the rug from under our feet. With new watches no one could ever predict. It happened with the Rolex Perpetual 1908 and its superb Caliber 7140 movement and ice-blue guilloché dial. It happened with the Day-Date 36 Jigsaw and Oyster Perpetual Celebration. And it will happen again this year.

So feel free to take yet another look at the first Rolex video teaser. We swear it’s almost hypnotic when viewed on loop. As at time of writing this super short 14-second video has already garnered 58.4k likes, 739 comments and 9,315 shares. Which is hardly surprising. What was however completely unexpected was a second Rolex video teaser that followed two days later.

Two videos in as many days? What can we say? 2025 is going to be a bumper year for Rolex. Let’s take a good look at all the hints from the two videos. We will be updating this post should there be a third.

Line Below Crown

Within the first two seconds, we see a close up view of the crown. Immediately one thing becomes clear: This mysterious watch has a Twinlock crown and is made in either steel or steel and Rolesor. The crown marking tells us as much. And since it has a fluted bezel, it is likely this watch will be made in Rolesor steel and white gold. This watch also has a Cyclops lens on the sapphire crystal.

Because of the Twinlock crown, it stands to reason that this watch is not likely to be a deep dive watch like the Submariner or the Sea-Dweller. Definitely some other kind of dweller. As of 5pm CET on 30th March , the news is pretty much officially out. Per this Instagram post, the Rolex Land-Dweller is soon to be officially a reality and Roger Federer was the first person in the world to wear one.

Building Tomorrow

A cryptic tagline appears. Building Tomorrow. This could point to how Rolex is always looking far ahead into the future, for the watch industry at large as much as for itself. Lots of people already know how hard Rolex works in pushing the boundaries of R&D, filing numerous patents every year.

But not all patents granted immediately makes it to production. Only when the company is ready, then it shall introduce such state-of-the-art inventions as the Syloxi hairspring or the Chronergy escapement to the market.

New Rolex Patented Escapement

At this point we have to talk about the single biggest news set to come from Rolex this year. The introduction of a new patented escapement. In the video teaser our sights were quickly turned to the innerworkings of a curious new escapement design.

Here, it is very clear there are two escape wheels and they move simultaneously to engage the impulse or locking surface on the lever. Their metallic blue appearance suggests the use of silicon as opposed to nickel-phosphorus in the Chronergy escapement.

This mechanism looks nothing like anything Rolex currently has, and that is our biggest clue. As our very own Revolution Technical Editor Cheryl Chia wrote recently, Rolex recently filed a patent on a natural escapement. Based on the patent documents, we may surmise there would be two distinct designs. The first would have a double-layer escape wheel (likely in nickel-phosphorous) and the other, a single-layer escape wheel (likely in silicon).

Meanwhile, a document has recently surfaced online by the Trademark Official Gazette. It indicates that Rolex Watch USA Inc had on 14^th June 2024 registered a trademark on the term ‘Dynapulse.’ Might this have anything to do with the incoming new escapement? We’ll confirm again on 1st April.

Here And Now: New York City

Before anyone could say Syloxi, the view abruptly changes to a panning shot of the city skyline of Manhattan, New York. Here And Now, the video tells us, and we see Rolex ambassadors Yuja Wang and Roger Federer crossing town. Why New York? Why not Geneva?

Historically Rolex has always had an enduring relationship with the US. The GMT-Master began as a watch created for Pan American Airlines. Rolex became the official timekeeper of the Daytona International Speedway in 1962. Obviously that event christened the most iconic Rolex watch of all time. Rolex has also been a major sponsor of the New York Yacht Club, major sailing events like SailGP and for a time, the America’s Cup.

So it’s every bit possible that something major is in the works for the North American market within the year.

Syloxi Hairspring

Next, the video turned back to watch making, focusing on the Syloxi hairspring which Rolex introduced in 2014. At first it was used exclusively in the Oyster Perpetual Datejust Pearlmaster 34, but gradually made its way into newer movements like Caliber 7140 in the 1908.

Today, 10 years after it made its debut, Syloxi is back in the spotlight. Knowing Rolex and its relentless dedication to incremental improvements, we might well be looking at a new generation Syloxi hairspring.

All-New Bracelet and CrownClasp

Rounding up this Rolex video teaser is a good look at a brand new bracelet. Immediately we can see it is a five-link bracelet with flat links. The outer links are vertical brushed and ones at the center are polished. Word on the street is that Rolex might be releasing its first integrated bracelet watch. Something it has been working on for five to 10 years.

This new bracelet is attached to a Crownclasp — the most elegant of all Rolex clasps — suggesting a refined, dressy timepiece. In the video, the Crownclasp snaps shut, potentially hinting that a new upgraded mechanism might be at play.

In the second Rolex video teaser, some additional hints have come to light. Let’s revisit them one by one.

New Cosmograph Daytona

Beyond the shadow of a doubt, the first watch we see is a Daytona in yellow gold, paired to an Oysterflex bracelet. There is already an existing reference today, Ref 116518LN so it stands to reason that something else will be new about this watch, potentially the dial.

Open Caseback

Then comes something pretty major by Rolex standards: an open caseback. On a yellow gold watch to boot. The movement it reveals appears to be the Calibre 7140, and the case looks relatively slim, all pointing to a new 1908 reference in yellow gold.

GMT-Master II Left-Handed Sprite

After that we are quickly whisked away to admire the left-hand crown of a GMT-Master II. This is a watch launched already in 2022, so again, it stands to reason that there will be a new variation of this watch.

Sport Model For Ladies

Lastly, the video ends with a quick look at what seems to be a mid-sized ladies model paired with an Oyster bracelet and an Oysterclasp. Given that this video’s tagline is ‘Rediscover the emotion of a first look’ who knows maybe the Crown will give us an all-new remake of an existing favorite.