Navitimer, Chronomat and SuperOcean – Exploring Breitling’s Iconic Families

Léon Breitling
Navitimer
Breitling’s most famous watch is, without doubt, the Navitimer. A catchy conflation of the words’ Navigation’ and ‘Timer’, the watch, which debuted in 1952, is built for pilots. At the core of the enduring appeal of the Navitimer is its unique circular slide rule positioned on the timepieces rotating bezel. This tool makes on-the-fly calculations such as airspeed, rate or time of climb or descent, distance and fuel consumption possible. And while in the modern era, sophisticated instruments and avionics have primarily made the distinctive dial instrumentation of the Navitimer an anachronistic talking point, when the watch debuted it would have served a very real purpose.

An original Breitling Navitimer ref. 806

Breitling Navitimer

Breitling Navitimer
Chronomat
While the name Breitling Chronomat dates back to 1941, the story proper begins some decades later, in a very different age — in 1984. the 1980s were a turbulent time for the watch industry, the impact of quartz technology and quality mass-produced watches were decimating Swiss brands. It was a perilous time for Breitling as well, with Ernest Schneider taking ownership of the company from the Breitling family in 1979. One of the first products Schneider would develop is the completely reimagined Chronomat. Conceived as a modern pilot’s watch, and resolutely mechanical in a quartz-dominated landscape, the Chronomat was announced in 1984, the 100th anniversary of Breitling’s founding.
Except the Chronomat appeared before 1984. The first of this new breed was made as a special edition for the Italian Jet Team, known as Frecce Tricolori in 1983, and bears three arrows in the Italian national colours on the dial.

Breitling Frecce Tricolori watch from 1983
The other stand out feature of the Chronomat is the Rouleaux, or roller bracelet, with long tubular links that give the watch a streamlined, modern appearance on the wrist. And while the Chronomat alone cannot take credit for helping Breitling emerge from the 1980s as a hot property, the fact that megastars including Bruce Willis and Jerry Seinfeld were fans of the sporty chrono show that it played a not insignificant part.

Breitling Chronomat

Breitling Chronomat
SuperOcean

Vintage advertisements for the first Breitling SuperOcean watches (Image: BreitlingLounge)

Vintage advertisements for the first Breitling SuperOcean watches (Image: BreitlingLounge)

Breitling SuperOcean

Breitling SuperOcean









