LVMH Watch Week 2024: Full list of new novelties

LVMH Watch Week is back, and this time, it brought the horological heat to the sun-soaked shores of Miami.

LVMH Watch Week makes a comeback this year, running from January 28 to February 1, showcasing the newest innovations from the watchmaking brands within the LVMH Group.


In its fifth rendition, LVMH Watch Week expands its guest list to include Daniel Roth and Gérald Genta, adding iconic Maisons relaunched within La Fabrique du Temps Louis Vuitton. Read on as we bring you all the new 2024 releases at LVMH Watch Week Miami.

Bulgari Octo Finissimo in yellow gold and Tuscan copper

Bulgari introduces two additions to the Octo Finissimo family. The Octo Finissimo Yellow Gold sports Bulgari’s signature blue sunray dial, while the version in Tuscan Copper, which is inspired by the disruptive 16th-century Mannerist movement, boasts a sunray Tuscan copper dial in a salmon hue.

The chic, sporty timepieces combine outstanding legibility with a slim profile of just 6.4 mm. The transparent caseback shows off the in-house BVL 138 caliber, which powers the main hours and small seconds, with the provision of a 60-hour power reserve.

Bulgari Bulgari in new 26mm and 38mm sizes

The new Bulgari Bulgari is presented in two sizes — a vintage-inspired 26 mm and a modern 38 mm — in yellow or rose gold options. In yellow gold, the watch features a black dial, highlighting gilded numerals and baton indices, while the rose gold version offers a softer visual appeal with a silver opaline dial. 

Familiar details echo the original 1975 piece. The 38mm is equipped with a transparent caseback that houses the self-winding mechanical BVL 191 caliber, while the 26 mm variant runs on a quartz movement. 


We delve into this 80s-inspired design here.

Bulgari Lucea with stone dials

New Lucea additions mark the collection’s 10th year, spawning steel and two-tone models with stunning stone dials. In dainty 28mm and 33mm versions, the Lucea shows off two kinds of stone dials — mother-of-pearl or a green malachite tableau.

The interplay of light, meticulously crafted through Intarsia technique, and the upcycled allure of malachite marquetry, make each Lucea a unique masterpiece. Each model has a precious stone setting in the form of diamonds as hour markers and on the V-shaped crown.

New TAG Heuer Carrera Chronographs 

In the chronograph department, the Carrera collection expands with a new timekeeping addition, and its high-flying cousin, the Carrera Chronograph Tourbillon. The glassbox design (which won Best Reinvention at our 2023 Revo Awards) encases new vibrant green dials.

The Carrera Chronograph sports a new teal green azuré mono sub-dial, with the Carrera Chronograph Tourbillon sporting a shade of the same. The verdant color choice is a nod to motorsport history, reminiscent of vintage racing cars. Read all about it here.

In accompaniment, the brand has also released new designs in the eyewear department.

TAG Heuer Aquaracer Professional 200 Solargraph with mother-of-pearl dials

TAG Heuer pays homage to its adventurous roots, dating back to 1978, by introducing an all-new 34mm size to the Aquaracer Solargraph series. Five new dials are in the 2024 lineup, from iconic Polar Blue to the signature blue dial with Solargraph accents.

The collection also introduces mother-of-pearl dials to the Solargraph series, adapting the semi-transparency required by Solargraph technology while maintaining elegance. The Calibre TH50-01, developed exclusively with Manufacture La Joux-Perret, boasts a 5-year extended warranty. 

TAG Heuer Carrera Date Plasma Diamant d’Avant-Garde with yellow lab-grown diamonds

Following the success of its pink-diamond predecessor that was revealed last year, TAG Heuer unveiled the second color in its Diamant d’Avant-Garde lineup. The TAG Heuer Carrera Date Plasma Diamant d’Avant-Garde is now bedazzled in a sunburst of yellow diamonds, comprising 1.4 carats, and 4.8 carats of lab-grown diamonds.

On top of the 1.3-carat yellow lab-grown diamond crown set on the 36mm white gold case, the polycrystalline dial is made up of a mosaic of diamond crystals, while baguette-cut lab-grown diamonds serve as the hour markers; a yellow lab-grown diamond sits beneath the Carrera logo at 12 o’clock.

TAG Heuer Connected Calibre E4 in a new green color

It’s green season at TAG Heuer. The color is adopted in the latest Connected Calibre E4, in a deep green shade for the bezel, rubber strap, and three exclusive watch faces — Mirage, Prism, and Chromatic.

Within the steel 45mm case, regular TAG Heuer Connected’s digital services and custom apps are still in play — wellness metrics to precise sports tracking.

Hublot MP-10 Tourbillon Weight Energy System Titanium

Hublot unveils its tenth masterpiece, the MP-10 Tourbillon Weight Energy System Titanium. It boasts an impressive resume: 592 components, 5 years of R&D, and only 50 limited edition pieces.

Four rotating displays showcase hours, minutes, power reserve, and seconds on the inclined tourbillon cage. The winding system, a verticalized weight principle, is a Hublot exclusive, winding bidirectionally with a power reserve of over 48 hours.


We dive deeper into the latest mechanical marvel here.

Hublot Big Bang Unico Green SAXEM 

Hublot’s new Big Bang Unico Green SAXEM is the latest to adopt the intense green composition, having been seen in the Big Bang MP-11 and the Spirit of Big Bang Green SAXEM (released in 2020). 

The 100-piece emerald number runs on the UNICO 2 calibre, a flyback chronograph boasting the HUB1280. The movement is black PVD finished, matching the crown and push-pieces, and Hublot even nails the luminescent material to match the exact Green SAXEM shade.

Hublot Classic Fusion Tourbillon Orlinski

The Classic Fusion Tourbillon Orlinski returns in two electrifying renditions: radiant yellow and serene sky blue. This ongoing collaboration with French artist Richard Orlinski offers these limited edition timepieces at just 30 pieces of each model. 

The sunny yellow variant exudes a radiant charm with its case, strap, bezel, hands, and index all bathed in yellow. Powered by the manually wound HUB6021 movement, it showcases Orlinski’s signature bold contours, where components seem suspended in space by black PVD skeleton bridges.

The power reserve at 8-9 o’clock and the captivating tourbillon at 6 o’clock add to its allure. The azure counterpart, a clear sky to the yellow’s brilliant sun, presents a harmonious blend of silver rhodium-plated bridges and polished, satin-brushed components.

Hublot Spirit of Big Bang 32mm Jewellery

Hublot brings a dazzling fusion of watchmaking and jewelry to the forefront with the Spirit of Big Bang Jewellery collection. These enchanting timepieces, in white gold, King Gold, or stainless steel, showcase the brand’s avant-garde spirit with a touch of femininity.

While the monochromatic, full pavé steel and King Gold editions keep it uniform with blue or white rubber straps, the Rainbow edition features overwhelming aesthetics, with 493 gemstones, including 58 rectangular baguette-cut gems forming a resplendent rainbow around the bezel, with the vibrant color palette that extends to the leather straps.

Zenith Chronomaster Original Triple Calendar

Zenith’s El Primero flaunts a triple calendar in a design that mirrors the A386 blueprint from 1969. Showing off a tri-compax configuration that includes a moonphase display and symmetrically positioned days and months windows, as well as the 4:30 date aperture, the watch comes in three colorways — in “panda”-style opaline dial, slate gray or in sunburst olive-green tone dial that’s exclusive to the Boutique Edition.

Image by Troy Barmore

The watch integrates a 1/10th of a second chronograph that’s powered by the latest El Primero 3610 calibre, the watch operates at 5 Hz and offers a 60-hour power reserve. 


We get our hands on the latest model here.

Zenith Chronomaster Sport

Zenith’s Chronomaster Sport emerges bolder and trendier with a vibrant green ceramic makeover. The engraved 1/10th of a second bezel complements the steel case, bringing a dynamic green lacquer dial to life. 

The boutique-exclusive gem-set Chronomaster Sport arrives in radiant rose gold and is bedazzled with baguette-cut diamonds, black spinels, and sapphires. The meteorite dial, displaying a celestial pattern, adds cosmic allure through a golden color application.


The El Primero 3600 caliber powers these timepieces, with an extended power reserve of 60 hours.

More on LVMH Watch Week 2024

Hublot’s MP-10 Tourbillon Unveils a Novel Winding System
Jan 29, 2024
Bulgari Bulgari
The New, 38mm Bulgari Bulgari Brings Back the ’80s, in a Good Way
Jan 29, 2024

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