In 1967 Doxa engineers found an innovative and safe solution for no-compression diving by incorporating the US Navy no-decompression dive table recommendation in their SUB 300 watch. In fact, Doxa patented the two separate scales on their unidirectional bezel – one orange on the outer ‘depth’ ring and the other black on the inner ‘minutes’ ring. Besides the diving bezel, what differentiated SUB 300 was the bright orange dial. Legendary scuba diver Jacques Cousteau was so smitten by this dive watch, that he became an exclusive distributor of SUB 300 in the U.S.
In 2015, Doxa re-issued the SUB 300 in orange, black and silver color dials in stainless steel case. In 2020, Doxa added three additional colors to the SUB 300 series. Doxa followed this up with an U.S. Aqua Lung limited edition in forged carbon case. Now, Doxa is introducing the regular series of SUB 300 in forged carbon in six colorways: Orange Professional, Silver Searambler, Black Sharkhunter, Navy Caribbean, Yellow Divingstar, and Turquoise Aquamarine.
Along with introducing the new SUB 300 in carbon, Doxa has announced an exclusive retail partnership with Watches of Switzerland. Now, the entire Doxa collection will be available at all Watches of Switzerland bricks-and-mortar retail locations, as well as their e-commerce site.
Even though Doxa has a cult following and has serious following within the diving community, they had stumbled in twenty teens, basically offering occasional limited editions. They also had some distribution changes within the U.S. Since 2020 all seems to be sorted out and the brand appears to be focused again on what they do best – create some kick ass diving watches in the medium price category.
I have tried on the SUB 300 on the beads of rice bracelet, and it is a heavy beast. Doxa just received a Hell Yes from all the skinny desk divers now that the watch is available in lightweight forged carbon case, with a pressure-resistant titanium chamber, on a rubber strap. Doxa pays attention to details, so of course, their rubber straps have a black PVD-coated folding clasp with an adjustable diver’s wetsuit extension.
Dial: Six colors – orange, silver, black, navy, yellow, and turquoise
Case: 42.50 mm x 45.00 mm, forged carbon
Movement: Automatic base ETA 2824-2, COSC certified Chronometer, 38-hour power reserve
Strap: Rubber with Diver’s wetsuit extension
Availability: March 2021
Price: USD 3,890