In the pantheon of watch brands that should be considered as the all-time greats, Richard Mille can undoubtedly be part of the conversation for the role it has played in breaking every known convention of traditional watchmaking, and its global impact in redefining contemporary collecting culture.

Wei caught up with one of the next generation leaders of the brand, Alexandre Mille, Richard’s son, who was recently in Singapore for the launch of the RM 88 Smiley. In a wide-ranging interview, Wei finds out from Alex how he got his start in the company and why is Richard Mille probably the most incredible success story in watchmaking history.

Correction: Amanda Mille’s current title is Brand & Partnerships Director