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Finger on the Pulsar
Hamilton quickly announced its ground-breaking work in a press conference, which featured three functioning prototypes. According to hearsay, the prototypes drained their batteries so quickly that the display model had to be subtly switched between the three during the one-hour presentation. It would take another two years of research and development to produce a consumer-ready timepiece, during which time the Hamilton Watch Company ran into major financial difficulties and had to restructure itself into Hamilton Metals Wallace (HMW).
Modern Times
Approximately 400 examples of the avant-garde Pulsar P1 were produced, each boasting solid yellow-gold construction and a price tag of $2,100 (more than the average family car at that time). Powered with two button-cell batteries, time was displayed on the P1 using red LEDs (light-emitting diodes) behind a synthetic ruby crystal. These emit light when a current is applied to the diode’s leads. The electrons recombine with electron holes within the device and, thus, release energy in the form of photons. This lighting effect is called electroluminescence.
There were, however, teething problems. The original “25-chip” modules used to drive the P1 were found to have major design flaws: over 400 hand-soldered points of connection were used between the circuit chips, each creating a possible point of failure, and many did. The watches were recalled and the 25-chip modules were replaced with an improved, single-integrated-chip-module developed for the follow-up P2 watch. Today, original P1s are exceptionally rare, with only a handful known still to be in existence. General damage and loss, as well as melting down the gold for scrap in the 1980s and 1990s, claimed many P1s. However, one surviving example can be found in the collection of the Smithsonian Institution in Washington DC.
Second Generation
The Pulsar P2 reached the market in 1973 and, unlike the P1, was reliable and produced in relatively large numbers. Priced at the time at a more reasonable $275 for the steel “Astronaut” version (still more expensive than a steel Rolex Submariner), the P2 continued to use LEDs, the wonderfully eccentric timeset bar, and the push-to-display function of its predecessor. It did, however, feature a slightly more rounded case shape than the P1, a conventional mineral crystal instead of synthetic ruby and a pusher located more conventionally on the right-hand side of the case.
The P2 rapidly became the period’s must-have watch, with wearers including Keith Richards, Jack Nicholson, Peter Sellers, Elton John and Gianni Agnelli. Notably, Roger Moore’s James Bond wore one and consulted it in Live and Let Die (1973), while boxing great “Smokin’” Joe Frazier was pictured wearing his when showing off his devastating, hook-swinging left hand in the run-up to his 1973 fight with Joe Bugner. If you didn’t have a Pulsar P2, you were a nobody.
Collectors, on the other hand, can forgive and forget. There seems to be something of a renewed interest in the Pulsar P-series. Prices are creeping up and buyers are starting to take notice of these long-neglected watches. With their modernist design, historical importance and celebrity connections, a revival is definitely overdue. Or, in the words of LL Cool J: “Don’t call it a comeback. I’ve been here for years.”