Corum Conquers LacrosseBy Keith W. Strandberg
Forget baseball, football and basketball, lacrosse just might be the most American of all the sports we enjoy playing and watching. Developed by Native Americans somewhere around the 17th century, the game has evolved into an international sport.
Corum just announced that it has been chosen as the Official Timekeeper of the World Lacrosse Championships, to be played this year in Netanya, Israel, from July 12-21, 2018.
This is the first time Corum has been involved with lacrosse and the Swiss brand is fortunate to start with the biggest international lacrosse event in history.
“Corum is pleased to be the Official Timekeeper of the 2018 FIL World Lacrosse Championship games,” says Jérŏme Biard, CEO of Corum. “We are proud to contribute to this prestigious event. Since 1955, Corum has adopted creativity, boldness, uniqueness and teamwork as its guiding principles, both in watchmaking and design, as well as in our partnerships, making lacrosse the perfect collaboration. Mazel Tov to the FIL World Lacrosse organization, and all the participating athletes and teams. Let the games begin.”
As a result of Corum’s partnership, four Corum Admiral Legend 47 Worldtimer watches will be awarded to the 2018 World Championships’ most outstanding attacker, midfielder, defenseman and goalie.
“We are so thrilled to announce that Corum has joined our team as the Official Timekeeper for the 2018 Championships,” says Jessie Kraft, the Director of Partnerships for the tournament. “We are excited to present the MVPs with a highly-valued, lifetime gift from Corum as it is special to know that these athletes will depart the Championships with a memento to always remember their experience.”