TAG Heuer
The story of TAG Heuer dates back to 1860, when the company was founded by Edouard Heuer. For the next 100 years, Heuer became chronograph specialists. That tempo only increased when Jack Heuer joined the family business, introducing the iconic Autavia in 1962, the Carrera one year later, and as part of a consortium, the Caliber 11 in 1969, one of the first automatic chronographs. This was the movement that powered the Monaco worn by Steve McQueen in Le Mans. The modern era of TAG Heuer began in 1985 when Techniques d’Avant Garde acquired the brand, followed by the LVMH group acquisition in 1999. One thing hasn’t changed over the years, however: TAG Heuer is still the master of the chronograph.
Auctions
What is the Pink Dial Project?
Auctions
What is the Pink Dial Project?
TAG Heuer
Time Trial: Wei Koh’s New TAG Heuer Aquaracer Professional 300
TAG Heuer
Time Trial: Wei Koh’s New TAG Heuer Aquaracer Professional 300
Auctions
Announcing Our 2021 Charity Effort, The Pink Dial Project
Auctions
Announcing Our 2021 Charity Effort, The Pink Dial Project
News
A Brief History of the TAG Heuer Monaco
News
A Brief History of the TAG Heuer Monaco
News
Introducing the TAG Heuer Monaco Titan Special Edition
News
Introducing the TAG Heuer Monaco Titan Special Edition
News
Introducing the TAG Heuer Carrera Green Special Edition
News
Introducing the TAG Heuer Carrera Green Special Edition
News
Introducing the TAG Heuer Monaco Green Dial
News
Introducing the TAG Heuer Monaco Green Dial
TAG Heuer
Nicholas Biebuyck, Heritage Director for TAG Heuer, on their latest watches.
TAG Heuer
Nicholas Biebuyck, Heritage Director for TAG Heuer, on their latest watches.
TAG Heuer
TAG Heuer’s Latest at Watches & Wonders 2021
TAG Heuer
TAG Heuer’s Latest at Watches & Wonders 2021
News
Introducing the New TAG Heuer Aquaracer 300
News
Introducing the New TAG Heuer Aquaracer 300
News
Introducing the New TAG Heuer Formula 1 Watches
News
Introducing the New TAG Heuer Formula 1 Watches
News
Introducing the New TAG Heuer Carrera Heuer 02T in Blue
News
Introducing the New TAG Heuer Carrera Heuer 02T in Blue
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