With roots dating back to the 1930s, Panerai became a modern-day phenomenon in the 1990s with a collection of sporty, oversized watches based on luminous diving tools created for the Royal Italian Navy. The brand rapidly found favor with the Hollywood elite, thanks to the bold silhouette and muscular profile. With a manufacture based in Neuchâtel, Switzerland, virtually all movements are produced in-house today, and groundbreaking concepts and innovative materials continually push the brand forward. This spirit of adventure fuels the narrative of the current collection, with bold ambassadors and links to America’s Cup and Prada’s Luna Rossa. This year sees the brand lean heavily into corporate responsibility and sustainability, with a series of watches made largely from recycled components.