Victoria Beckham designs her first watch with Breitling


Victoria Beckham designs her first watch with Breitling


The Chronomat Automatic 36 collection, limited to just 1,500 pieces, is the outcome of a unique partnership between Breitling and the fashion mogul.
When people hear the name “Victoria Beckham,” the top two most popular points that often come to mind are, one, that she will forever be known as a Spice Girl, and two, she made being a WAG cool. But those days are long gone, and nowadays, she’s that famous fashion designer now. Having founded her eponymous fashion label in 2008, Beckham has produced high-end fashion looks, including dresses, ready-to-wear collections, footwear, eyewear, and leather goods.


Yet it’s not the first time the designer has lent her creative head to things outside of the runway. In 2012, Beckham was part of the design team in creating an exclusive Range Rover Evoque. Call it whatever you want but I fell for it — a sleek matte-gray exterior and shiny black accents … it was absolutely posh.

Breitling debuts new Chronomat Automatic 36 models in collaboration with Victoria Beckham

Now, the celebrated fashion designer is lending her signature style to a limited-edition timepiece in collaboration with Breitling, presenting the Chronomat Automatic 36 Victoria Beckham edition.


Breitling CEO Georges Kern describes the collection as a “modern, radiant expression” of the classic Chronomat, already a versatile timepiece with a classic form. Beckham, in turn, admires the fusion of Breitling’s craftsmanship and innovation with her ideas, creating something “elegant and fresh.”

Breitling function meets Beckham design

The collection retains the quintessential features of the Chronomat, such as the metal rouleaux bracelet and raised rider tabs at the 15-minute mark, but it introduces refined colorways inspired by Beckham’s own Spring/Summer 2024 palette, including peppermint, midnight blue, dove gray, and sand.

Breitling Chronomat Automatic 36 Victoria Beckham in steel with dove gray dial featuring lab-grown diamond hour markers

The cases are available in stainless steel or yellow gold – a material specially revived by Breitling for this collaboration. The dials bear the mark of limitation: “One of 400” for stainless-steel pieces and “One of 100” for gold variations. Look closely, and you’ll find the subtle VB logo and inscription on the bracelet.
Powered by the Breitling Caliber 10 – COSC-certified – the Chronomat Automatic 36 Victoria Beckham provides a running time of approximately 42 hours off the wrist.

The collection’s stunning campaign shot by Italian fashion photographer Mario Sorrenti

Breitling’s commitment to expanding its women’s watch offerings is evident in this collaboration. The limited-edition Chronomat comes in a specially designed co-branded box, and the gold pieces are accompanied by a co-branded travel pouch. The stunning campaign for the collection, shot by renowned photographer Mario Sorrenti, features rising star Annemary Aderibigbe, embodying the essence of both the Breitling and Victoria Beckham woman – a fusion of strength, sophistication, and a touch of the unexpected.

Tech Specs: Breitling Chronomat Automatic 36 Victoria Beckham

Movement: Automatic-winding Breitling caliber 10; 42-hour power reserve
Functions: Hours and minutes; central seconds; date
Case: 36mm; stainless steel/ 18k yellow gold; water-resistant up to 100m
Dial: Midnight blue, peppermint or in exclusive dove gray with lab-grown diamond hour markers (steel version)/ midnight blue, peppermint or sand (yellow gold version)
Strap: Stainless-steel or 18k yellow gold rouleaux bracelet with butterfly clasp
Price: USD5,600 (steel); USD5,950 (steel with diamonds); USD29,500 (yellow gold)
Availability: Limited to 1,500 pieces