Cartier
A Cartier Extravaganza on Bond Street
Cartier
A Cartier Extravaganza on Bond Street
And wow, what a space! The Grade II-listed five-storey building in the heart of Mayfair, has now been extended to its original 7,275 square footage stretching back an entire block from New Bond Street through to Albemarle Street. Designed by Paris-based architect Bruno Moinard with tailor-made furniture, artworks and lighting, the original staircase has been revealed and sweeps visitors through an exhibition or art celebrating the highlights of the house.
The first floor with its double-height, floor-to-ceiling windows, provides the perfect setting for exhibitions – currently housing some of the maison’s most iconic pieces of jewellery made for royalty, the elite and the plain eccentric. Private rooms and salons at every corner of the room are plush and luxuriant with a feel of elegance that would satisfy the most demanding of clients. Something for every taste and mood, themes range from a glass-roofed English winter garden to a space based on the homes of Indian maharajas.
During the 1920s, Jacques Cartier established a subsidiary workshop – English Artworks – above the New Bond Street store so that the London branch could make its own creations rather than rely on Paris. Still in situ, the workshop guards the secrets of some of Cartier London’s finest creations, while the fourth floor is dedicated to Cartier London’s treasure trove of archives.
The new boutique offers a unique shopping experience London clients, where High Jewellery mixes with the Tradition Collection alongside the finest jewellery, timepieces – including boutique only editions of watches like the Crash, which was conceived in London in 1967 – accessories and fragrances. Laurent Feniou, Managing Director of Cartier UK sums up the opening by saying: “With the reopening of our New Bond Street boutique, we are putting the spotlight on our incredible history and heritage in London. New Bond Street will sit alongside the other Cartier temples; Paris and New York. The new boutique will delight and surprise our guests and will represent the best of Cartier excellence and client services, mixing tradition and modernity.”