As the football season winds down to the playoffs, Hublot has made a splash in the American sports news cycle by partnering with two-time Super Bowl Champion Eli Manning, the quarterback of the New York Giants football team.

At a dinner at the private Metropolitan Club, Jean-François Sberro, managing director of Hublot North America, announced the partnership and unveiled a new timepiece, the Classic Fusion Chronograph New York, inspired by Eli Manning and Hublot’s second timepiece promoted with the New York Giants. Giants blue colors the case, dial and pebbled “pigskin” football-inspired strap.

“I am proud to join Hublot’s family of greats,” said Manning. “Hublot’s motto of being ‘first, different and unique’ resonates with me, and I’m happy to support the brand’s strong partnership with the New York Giants.”

This Classic Fusion Chronograph New York is limited to 22 pieces and is available for purchase at Hublot New York locations on Fifth Avenue and Madison Avenue.

“We are thrilled to continue our partnership with the iconic New York Giants, an extension to our long-standing history with the world of professional sports, especially global football,” said Hublot’s Sberro. “We were the first luxury watch brand to partner with the New York Giants, which commenced last season with Victor Cruz, and we are excited to reveal Eli Manning as our newest ambassador with the Classic Fusion New York to symbolize the partnership.”

Hublot’s partnership with the Giants includes game day presence, team media, custom events and hospitality and what the brand calls “Giants Lifestyle content.” A special Hublot video called Countdown to Kick-off plays just before the Giants take the field at MetLife Stadium, and Hublot sponsors Giants Coach’s Timeouts at all Giants home games. Hublot will also have their own clocks in club and suite areas at MetLife Stadium.

The Giants are struggling this season (2-12 and eliminated from the playoffs), but they are one of the storied franchises in the NFL and Manning is a perennial All-Pro.

“Hublot’s commitment to aligning with the best sports properties and athletes around the world made this a natural connection for us,” said Mike Stevens, SVP & CMO, the New York Giants. “We share many attributes with Hublot including the fusion of precision and toughness. Hublot is truly one of the world’s highest quality brands and we are honored to continue our relationship with Hublot as our Official Watch and Timekeeper, and have Eli Manning join with the brand.”