Every April, the watch world converges on Geneva for what has become its defining moment. Watches and Wonders is where the year begins in earnest, where brands reveal their direction, set the tone for the months ahead, and compete for attention on the industry’s biggest stage.

The 2026 edition, running from April 14 to 20, brings together a wide spectrum of watchmaking, from the industry’s most established maisons to a growing field of independents and emerging voices. Across the week, hundreds of new watches will be unveiled, each contributing to the broader narrative of where watchmaking is heading next.

Watches and Wonders Geneva 2026 takes place from April 14 to 20, bringing together the world’s leading watch brands in Geneva

This page serves as your complete guide to Watches and Wonders 2026. All participating brands are organised alphabetically for clarity, with each entry leading to a dedicated overview of novelties and highlights from the fair.

Live Coverage

This guide will be updated continuously as new releases are unveiled — with brand pages, novelties, and highlights added throughout the week. Some links may not be active yet, but will go live as coverage is published.

Whether you’re tracking a specific brand or exploring the full landscape, this page offers a clear and immediate way into the latest from Watches and Wonders 2026.

Inside Watches and Wonders Geneva at Palexpo, where brands unveil their latest novelties to collectors, retailers, and media from around the world

All Brands (A–Z)

Watches and Wonders 2026 brings together a broad spectrum of watchmaking, from established maisons to independent and emerging brands.

Browse all participating brands below, organised alphabetically for clarity. Click through each brand as its page goes live to access a dedicated overview of novelties and highlights from Watches and Wonders 2026.

As releases are unveiled throughout the week, this page will be updated continuously. With most brand embargoes lifting from April 14, new content will go live progressively — bookmark and refresh this page for the latest updates.

• A. Lange & Söhne
• Alpina
• Angelus
• Armin Strom
• Arnold & Son
• ArtyA Genève
• Audemars Piguet
• Baume & Mercier
• Behrens
• Bianchet
• Bremont
• B.R.M Chronographes
• Bvlgari
• Cartier
• Chanel
• Charles Girardier
• Charriol
• Chopard
• Christiaan van der Klaauw
• Chronoswiss
• Corum
• Credor
• Cyrus Genève
• Czapek & Cie
• Eberhard & Co.
• Favre Leuba
• Ferdinand Berthoud
• Frederique Constant
• Genus
• Gerald Charles
• Grand Seiko
• Grönefeld
• H. Moser & Cie.
• Hautlence
• Hermès
• Hublot
• IWC Schaffhausen
• Jaeger-LeCoultre
• Kross Studio
• Laurent Ferrier
• Louis Moinet
• March LA.B
• Nomos Glashütte
• Norqain
• Oris
• Panerai
• Parmigiani Fleurier
• Patek Philippe
• Pequignet
• Piaget
• Raymond Weil
• Ressence
• Roger Dubuis
• Rolex
• Rudis Sylva
• Sinn Spezialuhren
• TAG Heuer
• Trilobe
• Tudor
• U-Boat
• Ulysse Nardin
• Vacheron Constantin
• Van Cleef & Arpels
• Zenith

Following Watches and Wonders 2026

This page brings together all our Watches and Wonders 2026 coverage, organised by brand. Each entry leads to a dedicated overview featuring selected key novelties, detailed reviews, and live images from the fair.

For the latest releases and real-time updates, follow this page as it is updated throughout the week, as well as our Instagram for on-the-ground coverage and live watch photography.

We will also be publishing video coverage on our YouTube channel, where Wei Koh and Constant Kwong present the key novelties and highlights from each brand.

Beyond Watches and Wonders

Alongside Watches and Wonders, a number of parallel events also take place across Geneva, including Time to Watches and Chronopolis. These platforms bring together independent brands and emerging watchmakers, offering an alternative perspective to the main fair.