This year, Revolution turns 20. Two decades of chronicling watches, people and ideas have given us a front-row seat to a remarkable story: how an age-old craft has both preserved its soul and reinvented itself for the 21st century. To celebrate, we’ve chosen over 100 names and milestones that, for us, define the era so far. From leaders to watches, you can see the whole list here.

I used to joke that you need an IV drip and 48 hours of bed rest to recover from any press junket led by Jérôme Lambert, but it’s not far from the truth. In Argentina for a Reverso launch, we landed after a 30-plus-hour flight and were brought to a polo match for a presentation, then went to the hotel for dinner, and then optional salsa lessons. The next morning, we left the hotel at 6 a.m. to catch a chartered flight to Ushuaia, the southernmost place on the continent. We had lunch on a boat, then a nature hike, then another technical presentation. On the flight back, I was awakened by Jaeger-LeCoultre’s Corporate Communications Director Isabelle Gervais at 2 a.m. to say that Lambert was ready for his interview. We got off the plane back in Buenos Aires and Lambert turned to me and said, “Well, shall we go jogging?” I made it back to my hotel room near cardiac arrest, thanks to his ungodly fast pace, only to be told I needed to check out as my airport pickup had arrived.

OK, jokes aside, the period when Jérôme Lambert was the CEO of Jaeger-LeCoultre from 2002 to 2013 was one of the greatest and most innovative periods in the new millennium, and now that he is back in that role, I have high hopes that we will see this same relentless creativity and technical excellence return to La Grande Maison. Like Max Büsser, Lambert got to experience a few years of working with the great Günter Blümlein, and clearly, the concept of “technical marketing” resonated with him as he became the first CEO to incorporate both watchmakers and designers into his press launches.

In the first decade and a half of the 2000s, he went on one of the greatest horological tears of all time, launching the Gyrotourbillon I (2004), the first series produced double-axis tourbillon; the Master Minute Repeater (2005), the world’s loudest striking watch; the Reverso Grande Complication à Triptyque (2006), the first three-sided timepiece; the Duomètre (2007), a watch with two dedicated gear trains that remains one of the most important achievements in horology; the Hybris Mechanica à Grande Sonnerie (2009); the Master Tourbillon (2009), at the time the world’s most accessible tourbillon, which went on to vanquish all doubters by winning the first Concours International de Chronométrie (the Gyrotourbillon came in second); and so much more. He did a partnership with Aston Martin where the watch featured not just a case-activated chronograph but a mechanism that could also lock and unlock your car.

2006: Reverso Grande Complication à Triptyque

2009: Master Tourbillon

Jérôme Lambert is at his best overseeing a maison with his massive drive, limitless energy and incredible work ethics. With him in charge, Jaeger-LeCoultre is in great hands again.