Richard Mille has quietly taken over the world’s most prestigious cycling event: the Tour de France. Wei and Constant discuss how the ultra-light, shock-resistant RM 67-02 has become a recurring presence on the wrists of cycling stars like Mathieu van der Poel and Tadej Pogačar, and how the brand’s strategic positioning has made it the undisputed watch sponsor of the peloton. Join us as we break down this horological takeover, one kilometer at a time.