News
Revolution Awards 2017: Brand of the Year — Richard Mille
News
Revolution Awards 2017: Brand of the Year — Richard Mille
Because Richard Mille is the only man in the world who straps his tourbillon wristwatches on the wrists of the world’s global athletic elite — from Rafael Nadal, the most brutal player in tennis, to Bubba Watson, the man with the longest drive in golf, to Felipe Masa who suffered a 30 G-force crash with his watch on — because he wanted to create an all-new category in horology that is the true equivalent of the supercar. This year, Mille has re-affirmed his absolute unequivocal status as the sole citizen of the most rarified sanctum in high watchmaking, a universe born through his imagination and made manifest through his skill and passion. First there was the launch of the amazing RM 50-03 McLaren F1, which at 40 grams is the world’s lightest split-seconds chronograph tourbillon. What is important to understand about this watch is that unlike the vast majority of other car/watch mashups, which appeal more to the aspirational market than to actual owners of the cars, this particular watch not only holds sway over McLaren owners, it actually has them totally besotted.
I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.