News
Forgotten Heroes — The Tudor North Flag
News
Forgotten Heroes — The Tudor North Flag
What we said about it
Why did it stand out
What happened since then
Why it doesn’t get the love it deserves
This brings us to the other half of the question. Why didn’t consumers love the North Flag? In 2015, I think it’s fair to say Tudor had three core “sporty” products — the Black Bay, the Pelagos and the North Flag. And of these three, the North Flag was the most adventurous design-wise. The dial was blocky and modern, with a polarizing yellow power reserve indicator. While the silhouette is very cool for 2021, back when it was released, we weren’t quite so comfortable with the integrated look at this price point. I suspect that part of that would be down to the fact that the users couldn’t change the strap, thanks to the non-standard lugs. Again, this might fly today, but not in 2015. Finally, I think the major reason that this watch didn’t immediately pick up commercial traction was because it looked too new, too distinct. The rebirth of Tudor was predicated on heritage, and while the North Flag certainly had its roots in the past, it didn’t look like it did.