The Ele Series: Meeting Guy Berryman

Guy Berryman might be the bassist for one of the biggest bands of all time, Coldplay, but he is not one who seeks the limelight. His unassuming and incredibly down-to-earth demeanor however, belies his deep passion for fashion, cars and watches. Eleonor met with Guy at the launch of the TAG Heuer Carrera x Porsche RS 2.7 in Paris to talk about how he started his fashion label, Applied Art Forms, and his approach towards collecting his many passions.

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