Jaeger-LeCoultre’s newly refurbished boutique at Marina Bay Sands has opened it’s doors, marking the beginning of a series of reopened stores worldwide as the esteemed 191-year-old brand undergoes a visual rejuvenation.

Wei is joined by Catherine Rénier, CEO of Jaeger-LeCoultre, as they delve into the brand’s innovative new interior concept centered around the theme of ‘welcoming’. The revamped design features a sunnier color palette of natural beiges, light woods, and sleek black accents. Highlighting the immersive experience are distinct elements such as a dedicated watchmaking workshop room, an interactive digital showcase, and the renowned Jaeger-LeCoultre calibre wall, showcasing the brand’s exceptional craftsmanship and heritage.

We took a look at to two exceptional timepieces from the brand’s iconic Reverso collection. First, the Reverso Tribute Duoface Tourbillon pays homage to the Maison’s inaugural wristwatch with a rectangular Tourbillon. Additionally, the highly coveted Reverso Tribute Chronograph is presented, boasting dual dials with contrasting yet complementary styles, each displaying hour-minute functions, exemplifying the timeless elegance and versatility of the Reverso line.

With Jaeger-LeCoultre, three numbers resonate deeply: 180 crafts, 1400 calibers, and 400 patents, each embodying the essence of this remarkable maison.