Color, Material & Finish: How the G-SHOCK Became a Cultural Icon

The father of the Casio G-SHOCK, Kikuo Ibe shares with Revolution how the watch he had designed in 1983 to be an indestructible tool, rose to become a global cultural phenomenon by appealing to watch lovers from all walks of life, using three principals: color, material and finish. A root-concept within the G-SHOCK’s identity, which always pursues new colors to match new emotions, new materials to explore new levels of robustness and, lastly, new finishes for new sensations.

From the 1992 yellow DW5600 — the first G-SHOCK in color — to collaborations with the world’s most desirable street brands; to the use of metal in the hyper successful Aged-IP GMW-B5000V and the camouflage pattern GMW-B5000TCM-1DR, to the most recently launched MR-G HANA-BASARA, which features a DAT55G titanium case and a COBARION bezel that has been polished and finished like a precious jewel — the G-SHOCK has evolved from strength to strength to become an icon that transcends the world of watches, by exploring ever more daring dimensions of its own DNA.

Watch our previous interviews with Kikuo Ibe:
In Conversation with Japanese Watchmaking Legend Kikuo Ibe
In Conversation with the Father of the G-SHOCK — Kikuo Ibe

Explore the complete current collection of G-SHOCK: