Backgammon And Watch Strategy With Benjamin Comar, CEO Of Piaget

In 2021, Benjamin Comar assumed the role of CEO at Piaget amidst the challenging backdrop of the COVID-19 pandemic reaching its peak. However, Comar’s ascent to this position was not without merit. With an impressive 25-year tenure within the Richemont Group, his career trajectory speaks volumes.

He embarked on his journey in 1992 at Cartier, where he laid the foundation for his expertise in the luxury industry. Progressing through the ranks, he eventually took on the role of Fine Jewelry Director at Chanel in 2004, further honing his skills and understanding of the intricacies of the high-end market. Before assuming the CEO role at Piaget, Benjamin Comar had been based in Paris, where he held the position of Chief Executive at the innovative Italian jeweler, Repossi. Renowned for his strategic acumen and possessing extensive experience within the luxury market, Comar’s leadership showcased his ability to drive forward-thinking initiatives within the industry. His decision to helm Piaget, one of the brands he deeply admired, was a natural progression, given his profound respect for its heritage and values. This move underscored Comar’s unwavering dedication to leveraging his expertise to steer esteemed brands toward continued success. Eleonor Picciotto engages Benjamin Comar in a friendly game of backgammon, the conversation naturally gravitates toward Piaget, they delve into the intricacies of Piaget’s 150 years of heritage, its enduring presence in the luxury market and also what is coming next.

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