Editor's Picks
Swatch Celebrates Mickey Mouse’s Birthday With Help From Damien Hirst
Editor's Picks
Swatch Celebrates Mickey Mouse’s Birthday With Help From Damien Hirst
“The idea started from Mickey, it was all about how do we throw a party for Mickey because we definitely think that there are some elements of his character which relate to Swatch,” explains Carlo Giordanetti, Swatch’s Creative Director. “It is this eternal youth story, like the guy grows old but never really grows old and in the same way Swatch is now 35 years old but it still has the same spirit and the same DNA as in the beginning,” he explains.
This is the first time Swatch has worked with Damien Hirst and they approached him after seeing his fondness for the Disney character in his Treasure from the Wreck of the Unbelievable series in Venice, where Mickey was covered in coral as if he was a ship-wrecked object. “We would never have done just a watch with Mickey, that is not who we are, we prefer to do our own interpretation. We have never got involved in licensing, we always try to do things with a little twist, so we decided to do an artist collaboration and this is how Damien Hirst’s name came up,” he says.
On the reverse of both watches, Damien Hirst has signed the underside of the strap, wishing happy birthday to this iconic Disney character.
Movement: Quartz
Dial: Gray with illustration
Strap: Red and yellow silicone
Warranty: 24 months
Price: USD 185
Limited edition of 1,999 pieces[/td_block_text_with_title]
Movement: Quartz
Dial: Gray with illustration
Strap: White silicone
Warranty: 24 months
Price: USD 125
Limited edition of 19,999 pieces[/td_block_text_with_title]