Editor's Picks
Oris: Mo’ Your Own Way
Editor's Picks
Oris: Mo’ Your Own Way
“It has been two years now that we have been partners with the Movember Foundation,” said Ulrich W. Herzog, Oris Chairman, during his introduction of the panel. “They are aligned with the strategy of our company, under the heading “Move to the Better,” which covers not only men’s health but also covers the health of the oceans and many other areas we are working in. With Movember’s concept and fight against cancer and for men’s health, we thought this was a good element to work together on and to approach different people. That was the start of our cooperation and why we partnered with Movember.”
Coghlan put it into perspective best, highlighting why their relationship with Oris was so fitting: “At the end of the day, men are dying six years younger than women on average around the world. And it’s due to largely preventable reasons. I think that this is such an interesting partnership with Oris, because we exist to give men more time—time with their families, time doing things that they love. And this is a relationship that’s about time, and people want more of that. That’s about quality. How do we spend more time doing quality things that actually enrich and build us and help us prevent disease? Social connection, for me, is the biggest thing. Men don’t have the depth and breadth of friendship later in life that women often do, and we need to give men the tools and the permission and the nod to say that friendships really matter—these are the biggest protective things you can take through life, so invest in them and spend time with people who really care for you.”