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Celebrating the Western Lifestyle Ralph Lauren Introduces the Western Watch Collection
News
Celebrating the Western Lifestyle Ralph Lauren Introduces the Western Watch Collection
This is a project that has been in the works for a long time, but the brand wanted to wait to introduce it during the 50th anniversary celebrations, which are underway now.
The Western Watch Collection is in total five pieces, three wristwatches and two pocket watches, crafted in either antiqued sterling silver or antiqued 18K rose gold. All the pieces are engraved in a Western style, echoing the vintage rodeo and concho belts Mr. Lauren himself wears.
The Watches
The opening timepiece is a 42mm cushion case, which is heavily engraved and available in both antiqued silver or antiqued gold. Powered by a mechanical movement made for Ralph Lauren by Piaget, this timepiece uses the same vintage-inspired off-white dials as the rest of the collection.
“This new Western Watch Collection is so Ralph Lauren, it has the legacy of Ralph Lauren, and the design is such a part of the Ralph Lauren world, which is a really good thing,” Tetu adds.
The prices for these timepieces, which are limited production, are from $24,000 – $58,000. Due to the amount of work that goes into these, customers will be able to customize the pieces, with special engravings or different color straps.
The Pocket Watches
In keeping with the Western engraving theme, there are two pocket watches in the collection as well. The first pocket watch is in 18-karat antiqued rose gold using a manual wind movement.
The Western Watch Collection was just introduced and the plan is to have these timepieces on the wrists and in the pockets of the first customers in November.