Videos
Formex Goes Virtual with the Try-On App
Videos
Formex Goes Virtual with the Try-On App
“Despite the many advantages of buying a watch online, the biggest drawback so far was that customers were not able to try them on,” admits Formex CEO Raphael Granito. “Even though every Formex comes with a 30-day free return policy, we found that people are still hesitant to buy watches without having had them on their wrist. That’s why we came up with the idea for the Try-On app.”
“I see this as a viable way moving forward,” Granito continues. “We are banking that online retail will only continue to grow. The way we are working, our customers get much more watch for the price they are paying. What has to happen now is that we have to be established as a brand, so customers don’t have to ask themselves questions about the quality or whether they will like the watch.”
All of Formex’s collections are on the app, with the fourth collection, Element, to be introduced in October. Not all variations within these collections, however, can be found on app, as the company has to keep the app at a reasonable size so people will keep it on their phones.
Download the new Try-On app and see how you like “wearing” new Formex watches in the comfort of your home.
More on Formexwatch.com