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BREAKING NEWS: ROLEX Now Official Broadcast Sponsor of Oscars 2017
News
BREAKING NEWS: ROLEX Now Official Broadcast Sponsor of Oscars 2017
Rolex is no stranger to film, having been featured in many movies on the wrists of some of the greatest stars, and the brand has lent support to young film-makers through the Rolex Mentor and Protégé Arts Initiative. Film mentors have included Academy Award-winning directors Martin Scorsese, Alejandro González Iñárritu and 2016 mentor, Alfonso Cuarón.
Director James Cameron, a Rolex Testimonee for many years, understands the power of details in making stories come alive on screen. His Titanic, which won 11 Oscars, is tied for the most awards ever, and Avatar holds the record as the highest-grossing film in history.
“Great movies are made in details, and not just a few details – every detail,” he explains. “Every character, every prop, and every sequence. A Rolex is not only a beautiful watch and a masterpiece of engineering, it’s very tough. It’s a watch that you can take into any environment and which can stand up to the pressure. So, what you’re saying subliminally to the audience is: that character can take the pressure, too; he or she has what it takes.”
Congratulations to Rolex for becoming a sponsor of the 89th Academy Awards® broadcast and the Oscars Greenroom. Make sure you watch, live on ABC on Sunday, 26 February 2017. If your movie doesn’t win, at least you’ll have something to cheer about – Rolex’s involvement!