IWC Schaffhausen
SIHH 2017: IWC’s Da Vinci Automatic 36
IWC Schaffhausen
SIHH 2017: IWC’s Da Vinci Automatic 36
CEO, Georges Kern, says of his new watches, “With the new Da Vinci collection, IWC Schaffhausen has returned to the round case that was so successfully established by the Da Vinci Perpetual Calendar in 1985. It means we are bidding farewell to the tonneau case and reaffirming our commitment to the classic proportions the brand stands for”.
Previously a decidedly male focused brand, Kern says of the slight gender shift, “we are re-establishing an old tradition of creating selected models from the Da Vinci line specially for women and adding diamonds or fashion-able straps and bracelets as features.”