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Introducing the M.A.D.1 GMT Milano Edition
News
Introducing the M.A.D.1 GMT Milano Edition
But the M.A.D.1 was so desirable that it was eventually made available to the public, and there was also a one-off version that hammered for USD172,000 at a charity auction. Now the M.A.D.1 has just welcomed its latest and fourth iteration, the GMT Milano Edition.
The Low-Down
First things first, despite the name, the newest is not a watch with a second time zone indicator. Functionally it is identical to earlier M.A.D.1 editions, which is time only and displayed with vertical cylinders visible between the lugs at six o’clock.
This year marks the 30th year since the beginning of the friendship between Mr Büsser and the Corvo family, and to celebrate that, the watchmaker has introduced a special M.A.D.1 that’s limited to 30 pieces. The GMT Milano Edition is identical to the red, and pink versions save for its livery. Instead of contemporary colours, the GMT gets a classic “salmon” dial achieved via gold plating. It’s unusual to have traditional colours on a futuristic watch, but here it just works.
IMHO
Though the M.A.D.1 is arguably an accessory that tells time, which is why it’s closely related to the M.A.D. Galleries, it is a good initiative. It’s meant to be interesting, affordable, and created to extend thanks to the community, which is exactly what the latest GMT Milano Edition does. I appreciate the consistency in philosophy and style across the editions, and I look forward to more in future.
While the brand value of MB&F and the low production of M.A.D.1 helps with its desirability, the watch is intrinsically cool. The most attractive feature is certainly the triple-blade rotor inspired by the “battle-axe” rotor of the HM3, which can spin freely thanks to the unidirectional winding system, where the rotor experiences low resistance in the non-winding direction.
Finally, the case construction and movement finishing is worth a mention as they echo the philosophy of MB&F despite the low-cost execution. The case is smartly made of mineral glass with steel bezel and back, a straightforward construction that allows for a striking visual effect at an affordable price, while the movement is finished with clean striping and mirrored beveling that’s unusual at this price.
Tech Specs
M.A.D Edition M.A.D.1 GMT Milano Edition
Movement: Miyota 821A; automatic
Functions: Hours and minutes
Case: 42 x 18.8 mm; steel; water resistant to 30 m
Strap: Green leather strap with steel folding clasp
Availability: Limited to 30 pieces