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Norqain leads the way in sustainable watchmaking
News
Norqain leads the way in sustainable watchmaking
Norqain is one of the most interesting, exciting and dynamic Swiss watch brands in the field right now with a growing global footprint, a clear direction, a commitment to sustainability and watches that have what it takes to take on the world. This is remarkable in and of itself, but add to that the fact that Norqain was founded in 2018, and what the brand has been able to achieve in a few short years is even more impressive.
Take, for example, the Freedom 60 Chronograph. This handsome 40mm chronograph is a cleanly designed three-register chronograph with pump pushers, powered by the caliber NN18, based on the proven Valjoux 7753. The chronograph is offered in two sizes and four dial variants. The 40mm model has vibrant blue and anthracite panda-configuration dials, while the larger 43mm model comes with a sophisticated cream dial as well as a black panda dial. In a nice personal touch, each watch has the option of a plate on the left-hand side of the case that can be engraved with a personalized message, date or perhaps even coordinates to hidden treasure.
In addition to this, Norqain offers a linen strap made from ocean-bound plastic. In developing this strap, Norqain has worked with a Swiss company, #tide. This organization works to collect the plastic polluting coastlines and oceans, and gives it a second life by working with the Institute for Materials Technology and Plastics Processing, a branch of the Swiss University of Applied Sciences Rapperswil, to create #tide ocean material that is woven into yarn for textile applications, granules for injection molding, and even filaments for 3D printing. Not only does this premium recycled material redirect waste from our ocean and provide a meaningful second life for plastics, but it also models a pathway forward for sustainability. Norqain’s Nortide strap is a significant and substantive example of what sustainability looks like in the watch industry.