An Augmented Digital Retail Experience
At the various displays, you will be able to discover the different universes that IWC inhabits, from the Portugieser collection to Aquatimer. Each contact point provides additional technical information on their products, or arrange a virtual meeting in their private web conference room where a Client Advisor from the brand can explain these products in greater detail. These advisors are available on weekdays from 10am to 7pm. Private walkthroughs can also be arranged.
The IWC Boutique in ION Orchard, Singapore. The virtual retail boutique allows you to digitally move about the store in exactly the same way as the physical retail space.
In an official statement, Rambaud explained, that “the launch of our new virtual reality retail experience, the IWC Virtual Boutique perfectly embodies the brand’s DNA and offers a tailored online shopping experience. At a time where virtual connections are more frequent and accessible than physical ones, visitors can now enjoy the convenience and availability of an IWC experience, outside the traditional retail infrastructure.”
The concept also allows the brand to engage with its younger clientele on a more personal digital front and add a bold new innovative front in its retail network. As more users engage with the platform, the experience will steadily improve making it even more interactive in the future. It’s definitely a bold move and one that allows it to extend its client conversations further digitally.
Check out the IWC Virtual Reality Boutique here.
This project was led by the IWC SEA marketing team, in collaboration with
INSPIFY, a Singapore-based technology company. The company has been working with IWC on an existing retail initiative connecting content from publishers and social media streams to IWC’s product offerings. Rambaud adds that “to build and improve on the platform required a great level of collaboration and input at regional and headquarter levels, and across functional teams; Digital Marketing, Retail Operations, Client Experience, Trade Marketing and more.”
He also points out that “the possibilities of extending this concept into our other boutiques is under discussion, with the present attention being on enhancing our current store.” We’ll have to check back to see just how this project continues to develop.