News
Panerai Announces Industry-Leading Eight-Year Guarantee on All Watches
News
Panerai Announces Industry-Leading Eight-Year Guarantee on All Watches
The new programme goes live from Tuesday 26th November 2019, and applies not only to new watches. Any watch bought from a registered Panerai dealer up to two years before that date can be enrolled onto the care programme and offered the extended warranty, as well as further Pam.Guard services including personalised newsletters and immersive experiences via multiple mobile platforms that allow customers to deepen their knowledge of the brand.
“When I joined Panerai, I was fascinated by the Laboratorio di Idee, because I have always loved this idea of pushing boundaries,” Mr Pontroué said. “For me, this does not just mean pushing technical boundaries with our watches, but also in terms of the experience that we offer our customers.”
He added: “The industry has a two-year guarantee as a benchmark, and I wanted to be one of the few companies pushing the boundaries. At Panerai, we are already highly confident about the quality of our movements, so it made sense for us to make this move. We already have some experience with long warranties, of course, having launched the Lab-ID a couple of years ago, which famously came with a 50-year guarantee.”