{"id":83540,"date":"2018-01-05T21:19:17","date_gmt":"2018-01-05T13:19:17","guid":{"rendered":"https:\/\/www.revolution.watch\/?p=82664"},"modified":"2024-04-17T08:43:13","modified_gmt":"2024-04-17T00:43:13","slug":"revolution-awards-2017-man-of-the-year-raynald-aeschlimann-ceo-and-president-omega","status":"publish","type":"post","link":"https:\/\/revolutionwatch.com\/revolution-awards-2017-man-of-the-year-raynald-aeschlimann-ceo-and-president-omega\/","title":{"rendered":"Revolution Awards 2017: Man of the Year \u2014 Raynald Aeschlimann, CEO and President, Omega"},"content":{"rendered":"

The very first watch in more than a decade and a half that\u00a0I\u2019ve\u00a0paid over retail for is a smallish sized, blue-and-white-dialed chronograph with an old warhorse of a chronograph movement called the Omega CK2998. And more\u00a0than\u00a0any other watch in recent memory, it makes me smile\u00a0each\u00a0time I look at it. Why? Because it\u2019s as if Omega had reached\u00a0into my subconscious, extracted and made manifest the\u00a0exact watch I hoped they would make, even before I actually realized it. The stepped two-tone panda dial offset by \u2014 check\u00a0this\u00a0out \u2014 one of two ceramic bezels in the world with a luminous tachymetric scale (the other is on the Omega Speedmaster\u00a0\u201cSilver Snoopy Award\u201d), means that calculations can be made even in low-light conditions. It is perfect because\u00a0it\u00a0forges such a salient connection with the brand\u2019s past \u2014 the CK2998 being one the brand\u2019s most cherished\u00a0vintage Speedmasters \u2014 while the blue colorway and ceramic bezel infuse\u00a0it with a daring sense of dynamic modernism.\u00a0This watch and the emotional hold it has over me is\u00a0all\u00a0very much due to a man named Raynald Aeschlimann, and\u00a0he\u00a0has won this year\u2019s Revolution Man of the Year award for\u00a0his\u00a0inimitable ability to\u00a0perfectly bridge the past and the\u00a0future\u00a0like no one else.<\/div><\/div><\/div>
\"\"

The Omega Speedmaster \u201cCK2998\u201d Limited Edition<\/p><\/div><\/div><\/div>

If you\u2019re searching for another example of Aeschlimann\u2019s unique ability, look no further than this year\u2019s 1957 Trilogy, comprising of the breathtaking 1957 Speedmaster 60th Anniversary Limited Edition tribute to the CK2915, as well as the 60th Anniversary Railmaster and Seamaster 300, commonly\u00a0considered to be the best sports watches of 2017. Apparently the team at Omega scanned every component of the\u00a0original watches to perfectly understand the dimensions and nuances before designing the new watches. And while these\u00a0watches may have been vintage in theme, the way Omega has communicated them through its web and social-media platforms has been thoroughly modern.<\/div><\/div><\/div>
<\/div><\/div>
As a third example of how Aeschlimann perfectly marries the\u00a0past and the future, in September 2017 he unveiled the latest\u00a0face of Omega\u2019s women\u2019s watches \u2014 Kaia Gerber, a young\u00a0lady who has electrified the fashion and social-media world. At the same time, he continues to collaborate with Gerber\u2019s\u00a0mother Cindy Crawford, making him the first CEO to\u00a0capitalize on the strength of simultaneous multi-generational\u00a0marketing. Says Aeschlimann, \u201cForging a path into\u00a0the future doesn\u2019t mean rejecting the past. Quite the opposite,\u00a0it is about cherishing your history and connecting it\u00a0dynamically with the\u00a0audience of tomorrow through the language of today.\u201d<\/div><\/div><\/div>
\"\"

Brother and sister photographed by Peter Lindbergh for Omega (from the left): Kaia Gerber and Presley Gerber<\/p><\/div><\/div><\/div>

\"\"

(From the left) Cindy with Omega President and CEO Raynald Aeschlimann, husband Rande Gerber and kids, Kaia and Presley Gerber at the "Her Time" event in Paris<\/p><\/div><\/div><\/div>

Early in January 2017, Aeschlimann demonstrated that no single\u00a0individual in the watch world speaks the language of today\u00a0with\u00a0greater fluency, when he became the first CEO in the\u00a0Swiss watch industry to launch a unique special-edition watch\u00a0through social media. The Speedmaster \u201cSpeedy Tuesday,\u201d\u00a0created in collaboration with website Fratello Watches,\u00a0relates to a hashtag used on Instagram by Omega Speedmaster lovers to show images of watches both new and\u00a0vintage, get-togethers and all else related to the lore of the\u00a0fabled\u00a0Speedmaster. Offered online, the entire 2,012-piece\u00a0run\u00a0of the Speedy Tuesday watch \u2014 a tribute to the 1978\u00a0Alaska Project III \u2014 sold out in four hours and created such\u00a0critical mass and resulted in such oversubscription\u00a0that\u00a0it\u00a0almost broke the Internet and flooded\u00a0Omega\u2019s inbox with a titanic deluge of requests. It will\u00a0be\u00a0looked back at as one of the most revolutionary moments\u00a0in\u00a0Swiss watchmaking history, and an articulate demonstration\u00a0of the fact that while Aeschlimann clearly reveres\u00a0his\u00a0brand\u2019s past, he is\u00a0piloting it with irrefutable accuracy\u00a0into a very bright future.<\/div><\/div><\/div>
\"\"<\/div><\/div><\/div> \t<\/p>\n","protected":false},"excerpt":{"rendered":"

Once again, the global editors of Revolution weigh in on the best timepieces of the year, as well as the personalities that shaped the watch industry.<\/p>\n","protected":false},"author":138,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","spc_primary_category":0},"categories":[5,109,119,4442],"tags":[11,443],"acf":[],"yoast_head":"\nRevolution Awards 2017: Man of the Year \u2014 Raynald Aeschlimann, CEO and President, Omega - Revolution Watch<\/title>\n<meta name=\"description\" content=\"Once again, the global editors of Revolution weigh in on the best timepieces of the year, as well as the personalities that shaped the watch industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revolutionwatch.com\/revolution-awards-2017-man-of-the-year-raynald-aeschlimann-ceo-and-president-omega\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revolution Awards 2017: Man of the Year \u2014 Raynald Aeschlimann, CEO and President, Omega\" \/>\n<meta property=\"og:description\" content=\"Once again, the global editors of Revolution weigh in on the best timepieces of the year, as well as the personalities that shaped the watch industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/revolutionwatch.com\/revolution-awards-2017-man-of-the-year-raynald-aeschlimann-ceo-and-president-omega\/\" \/>\n<meta property=\"og:site_name\" content=\"Revolution Watch\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-05T13:19:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T00:43:13+00:00\" \/>\n<meta name=\"author\" content=\"Wei Koh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Wei Koh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/revolutionwatch.com\/revolution-awards-2017-man-of-the-year-raynald-aeschlimann-ceo-and-president-omega\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/revolutionwatch.com\/revolution-awards-2017-man-of-the-year-raynald-aeschlimann-ceo-and-president-omega\/\"},\"author\":{\"name\":\"Wei Koh\",\"@id\":\"https:\/\/revolutionwatch.com\/#\/schema\/person\/2a34142f9316ef869ea0cc38a26fc1fa\"},\"headline\":\"Revolution Awards 2017: Man of the Year \u2014 Raynald Aeschlimann, CEO and President, Omega\",\"datePublished\":\"2018-01-05T13:19:17+00:00\",\"dateModified\":\"2024-04-17T00:43:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/revolutionwatch.com\/revolution-awards-2017-man-of-the-year-raynald-aeschlimann-ceo-and-president-omega\/\"},\"wordCount\":789,\"publisher\":{\"@id\":\"https:\/\/revolutionwatch.com\/#organization\"},\"keywords\":[\"Omega\",\"Revolution Awards 2017\"],\"articleSection\":[\"News\",\"Omega\",\"Opinion\",\"Revolution\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/revolutionwatch.com\/revolution-awards-2017-man-of-the-year-raynald-aeschlimann-ceo-and-president-omega\/\",\"url\":\"https:\/\/revolutionwatch.com\/revolution-awards-2017-man-of-the-year-raynald-aeschlimann-ceo-and-president-omega\/\",\"name\":\"Revolution Awards 2017: Man of the Year \u2014 Raynald Aeschlimann, CEO and President, Omega - 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