First look: Beauregard at Geneva Watch Days 2022

Eléonor Picciotto got to meet Alexandre Beauregard, who designs and manufactures feminine watches under his own name. Discover his origin story, the inspiration of his bejeweled timepieces and his famous Gemmy Bears.

A meticulous and highly skilled artisan, Alexandre only make around 40 watches a year. Check out his intricate labors of love on Instagram.

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First look: Beauregard at Geneva Watch Days 2022

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